Absolute Risk vs. Relative Risk: What’s the difference?

Relative risks are often reported in newspaper headlines, but without the context of absolute (or baseline) risk, this information is meaningless. Absolute risk numbers are needed to understand the implications of relative risks and how specific factors or behaviours affect your likelihood of developing a disease or health condition. This infographic will help you to understand the difference between absolute risks and relative risks, using the example of processed meat consumption and risk of bowel cancer.

Download the printable PDF version here.