Bridging the gap between healthy and sustainable diets

Consumers are increasingly interested in knowing more about healthy and sustainable food. However, it is not always easy for them to access and/or understand such information. EUFIC carried out a consumer research project whose aim was to examine how best to communicate to consumers about healthy and sustainable food. In Study 1 we examined how consumers relate to healthy and sustainable food, and their information preferences related to such food. The results of this study then informed Study 2, where we examined the effect of different types of information about healthy and sustainable food on people’s food choices in a virtual shopping experiment. This infographic presents the results of these two studies.