On the one hand, the nutrients we consume can affect the way our genes are expressed; on the other, our genes are able to influence how our bodies respond to these nutrients. Personalised nutrition is looking at the complex interaction between nutrients and genes to create tailored diets which complement a person's unique genetic profile. Not only will personalised nutrition optimise the health of the individual, but it may also work on a larger scale to help prevent society-wide diseases such as obesity, Type 2 diabetes, cardiovascular disease, cancer, and malnutrition.
By comparing opinions of consumers based in the UK with those in Ireland, researchers have found that while people in both countries prefer services to be driven by their governments, only those in the UK expect a free service, at point of delivery. But, paying for advice may increase the motivation to stick to the service longer. The research is published as an open-access paper in the British Journal of Nutrition.
Personalised Nutrition Offerings (PNOs) have failed to gain a commercial foothold in the marketplace, researchers undertook a search and analysis of those available.
Researchers from the Food4Me project have published findings about a consumer focus-group study to identify motivating factors toward personalised nutrition. Europeans generally understand the health benefits of personalised nutrition science...
How can personalised nutrition become a reality? To illuminate a path to success, the authors explored potential business models to reveal their critical success and failure factors.
The expanse of products containing dietary constituents or supplements that proclaim to enhance mental energy, are not justified by current evidence.
Many potential benefits are expected from research into genes and how they function. Review current understanding of the structure and function of the human genome.