Science in the media

The media is an important source of information for the public. From university research findings to scientific journals and conferences, the media directly impacts the decisions of consumers including what they buy, eat and believe in terms of food. As information passes from researchers to press officers to journalists to the public and misinterpretation of messages can take place at any stage, accidentally or deliberately. Simple things like learning how to check sources and understanding some basic scientific concepts can help us identify which information to trust.